SprintBach Aviation
SprintBach Aviation began in Caldwell, ID, sprouting from the passion of flight that it's founders have. They provide private flights that are personalized to each customer and fly through almost all of North America.
Website Design + Creation
I was tasked with creating and updating our website using Adobe Muse. Although this isn't a commonly used program these days, it gave me a better understanding of web design. Alongside the website creation, I also tracked our website's traffic and social media success with Google Business.
Branding Guidelines + Awareness Campaign
When I first started working with SprintBach Aviation, the only branding they had chosen was a logo and a color palette. I was tasked with creating the additional branding guidelines like voice and photography rules.
Social Media + Digital Marketing
Social media has now become a large player when it comes to advertising and brand awareness. This required consistent check-ins, customer service, and creating graphics that were on brand and informative to our past and potential clients. From January 2022- December 2022, our Instagram and Facebook had a combined reach of 80,790. Our LinkedIn gained 68 new followers.
Print Marketing Materials
SprintBach Aviation had ambitious goals of becoming the go-to company for all things charter, and although digital marketing and media are helpful, the combination of print materials and community outreach assists with brand recognition.
Photography
From conceptualizing the shoots to actually taking the photos to editing, I was tasked with creating visually cohesive images that we could use across our different platforms and marketing materials.
Community Involvement
Brand awareness doesn't just come from nowhere- things like planning social events and participating in local functions gave us an opportunity to get involved in a way that digital marketing could not.
Vehicle Wraps
In my time with SprintBach Aviation, I designed and facilitated the wrap of both a company truck and a dune buggy for an employee whose race we were sponsoring.
Social Media Giveaways
As exciting as these giveaways are, they required a lot of attention and customer service. I had to properly track all of the information along with communicating with the company(s) we were collaborating with to facilitate the giveaways. In addition to the traditional expectations and planning for our giveaways, I was also tasked with creating a handful of gifs to use for our giveaways.