MARKETING MOCK-UPS!
This page includes the coursework that I have done while at the University of Idaho to perfect my current work and helped to build the foundation for my future marketing experiences.
Coors Light Promotion
In this scenario, we had to create a media campaign that would engage 21-27 year-olds to get away from their phones and make them want to re-connect with friends over an ice cold Coors Light. I created a drinking game, "You Deserve A Beer", which would require 3+ players, and would help people to disconnect from social media and get to know each other through physical activations. Some of these cards included, "Everyone swap seats", "Vote on who would be the be the best motivational speaker, and the person with the most votes must stand up and give a speech to the rest of the group". I thought it was important that these cards included ones that might be more revealing or heartwarming than others, as it allows strangers to connect in a new way.
Krazy Coupon Lady Rebrand
This was a rebranding project, where we chose small businesses and completely re-vamped their business design. This went from color choice, logo design, web design, and even social media posts. We worked on this as if it was a client, and had a short 3 weeks to build a whole new brand identity.
This new identity was later presented to peers, and we had to defend our new ideas. I enjoyed this project, as I was able to gain real-world experience and learn more about client expectations and how to be successful in client interactions and expectations.
